Using stock photos is just another aspect of being a writer (though you couldn’t tell by reading this blog). In my time as a digital/web editor for Westwood One, I spent countless hours searching for just the right photo for a story. This blog contains some photos that probably will never be usable for any story. That’s the beauty (and laughter) of it! Thanks, Paste for turning me on to Awkward Stock Photos.
I guess I’m just in a marketing mood today. People were re-tweeting this piece earlier on Twitter about how to make a video go viral. As a budding video creator myself, my ears perked up. It’s an interesting take on the viral secrets of success. I’ve been making a few videos while on the air at the Peak, and I think mine fall into the “bored at work” category. They’re far from going viral though. So far, they’ve been good icebreakers on social networking sites with people I presume are listening to me. (In the very least, they’re following me on Twitter, where I tweet about being on the air). If nothing else, I am giving people another way to relate to me and get to know the station. I’ll work on that going viral stuff as I make better videos!
Found this great article today about how Arbitron makes PPM happen. I know it has little to do with writing. But many writers also happen to just kind of fall into sales and marketing, so I thought it was worthy to share on the blog. I’m a writer who also works in radio, in fact, I consider myself to have been raised in radio. When I started in broadcasting, we were taught to aim whatever we did on the air towards the elusive Arbitron diary keeper. But today, that diary keeper has become a PPM wearer. This women in the article is the one I’m speaking to on the air. It’s nice to “meet” her finally, if only through a short article.
All I hear from fellow media professionals is how “there aren’t any jobs.” I’m not so sure this is right; I think people who have only worked in traditional media roles are having trouble finding good jobs in a changing landscape. Maybe I’m wrong, but one thing is for certain — everything is changing. Michael Mandel of Visible Economy, LLC seems to think the job outlook is sunny for journalists.