I guess I’m just in a marketing mood today. People were re-tweeting this piece earlier on Twitter about how to make a video go viral. As a budding video creator myself, my ears perked up. It’s an interesting take on the viral secrets of success. I’ve been making a few videos while on the air at the Peak, and I think mine fall into the “bored at work” category. They’re far from going viral though. So far, they’ve been good icebreakers on social networking sites with people I presume are listening to me. (In the very least, they’re following me on Twitter, where I tweet about being on the air). If nothing else, I am giving people another way to relate to me and get to know the station. I’ll work on that going viral stuff as I make better videos!
Found this great article today about how Arbitron makes PPM happen. I know it has little to do with writing. But many writers also happen to just kind of fall into sales and marketing, so I thought it was worthy to share on the blog. I’m a writer who also works in radio, in fact, I consider myself to have been raised in radio. When I started in broadcasting, we were taught to aim whatever we did on the air towards the elusive Arbitron diary keeper. But today, that diary keeper has become a PPM wearer. This women in the article is the one I’m speaking to on the air. It’s nice to “meet” her finally, if only through a short article.